Alpo PDF · market researchOnline PDF tools · traffic and practices · 25 Oct 2026

PDF site traffic analysis

The largest online PDF tool, —, draws — visits a month: — of the traffic of all — mainstream sites with a figure. None of the — shady subscription-trap sites has a public traffic estimate; what they leave behind is complaints and leaks. The money is in subscriptions: the only disclosed revenues are airSlate's $200M (pdfFiller $106M), Avanquest's ≈$127M (Soda PDF), and two listed Chinese vendors, Foxit (≈$148M) and Wondershare (≈$213M, whole group). All amounts are in US dollars.

Largest site · iLovePDF, Sept 2026
—
monthly visits (Semrush)
Mainstream sites with a figure, combined
—
monthly visits, mixed periods 2025–2026
Sites with any visit figure
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0 of the shady tier has one
Biggest search demand · "jpg to pdf"
—
global searches a month (indicative)

Monthly visits by site

Every site with a published estimate, on a log scale: the bars span 2,300 to 325 million visits. Red bars are malware lures that copied a real brand. Periods differ by site (hover a bar); the shady tier is missing because no tracker publishes figures for it.

iLovePDF visits over time

Monthly visits in the four Semrush snapshots the research captured, April 2025 to September 2026.

Global monthly searches per term where the research found one. Lighter bars are indicative aggregates whose original page wasn't identified.

The shady tier and malware lures

What each site does, from reviews, regulators and security reports. A visit figure exists only for the two fake PDF Candy sites.

SiteTierMonthly visitsWhat happens

Free tiers and what paying costs

The free tier is the funnel: tight caps push people to a subscription. The shady tier inverts it with a tiny "single document" price that turns into a monthly charge.

ProductFree tierPaid

Revenue and where it comes from

Almost nobody in this market publishes revenue. The four hard figures come from a founder interview (airSlate), an equity-research note (Avanquest) and two listed groups' filings (Foxit, Wondershare). Everything else below is labelled as unverified, a target, or not disclosed.

airSlate total · 2026
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pdfFiller alone: —
Revenue per paying customer · pdfFiller
~$123
a year ($106M ÷ 860K payers, calculated)
Avanquest (Soda PDF owner) · FY25
≈$127M
€118.0M · ~75% recurring · 95.5% consumers
Avanquest customer-acquisition spend
≈$190M
€175M over five years · LTV/CAC 2.47x

airSlate revenue by product

US dollars a year, from the founder's July 2026 interview. pdfFiller, a form-filling site, earns more than half of the group's $200M.

Listed PDF vendors

Revenue in millions of US dollars, FY2023–FY2025, converted from yuan at annual average rates. Wondershare is the whole group; its PDF share is not disclosed. Foxit grew 75% in two years (in yuan).

Revenue streams by product

How each site charges. Subscriptions dominate; ads fund the free tiers; APIs and SDKs serve developers; a few still sell lifetime licences. The shady tier has one stream: a tiny entry price that becomes a monthly charge.

ProductSubscriptionAdsAPI / SDKTeam / businessLifetime licenceNotes

Who owns the sites, and what is known about their money

Latest revenue in US dollars (≈ converted), with the reported original currency in brackets, plus profit, model and scale.

CompanyStatusLatest revenuePeriodProfitHow it earnsScale and valueSource

All 37 sites in the research

Sort by any column, or search by name, tier or note. The source column links to the page each figure came from.

Method and sources

Figures come from the Alpo PDF market research of 24–25 October 2026: third-party traffic estimates (Semrush, Similarweb, Ahrefs, OneLittleWeb) and security reports (CloudSEK via ThaiCERT). Estimates are modelled, periods differ by site and are labelled, and no tracker publishes figures for the shady subscription-trap sites. Search volumes marked indicative are aggregates whose original page was not identified. Revenue figures are as published by each source, in the reported currency; pdfFiller revenue per paying customer is calculated ($106M ÷ 860K). Non-dollar amounts are converted to US dollars at approximate annual average rates and shown with the original in brackets: 2023 CNY 7.084 and AUD 0.664 (IRS yearly averages); 2024 EUR 1.082 USD and CNY 7.189 (IRS yearly averages); FY2025 CNY 7.19 and Avanquest FY25 (Jul 2024–Jun 2025) EUR 1.08 USD are estimates, not verified against an official table. Conversions are indicative, not audited.

  1. iLovePDF — https://www.semrush.com/website/ilovepdf.com/overview/
  2. FreeConvert — https://www.semrush.com/website/freeconvert.com/overview/
  3. Smallpdf — https://cw.semrush.com/website/smallpdf.com/overview
  4. Sejda — https://www.semrush.com/website/sejda.com/overview/
  5. PDF24 Tools — https://www.similarweb.com/website/pdf24.org/
  6. pdfFiller — https://www.semrush.com/website/pdffiller.com/overview/
  7. Online2PDF — https://www.semrush.com/website/pdf2docs.com/competitors
  8. PDFgear — https://onelittleweb.com/digital-market-intelligence/ai-tools/pdf-tools/
  9. TinyWow — https://www.semrush.com/website/tinywow.com/overview/
  10. PDF Candy — https://www.semrush.com/website/pdfcandy.com/overview/
  11. Soda PDF — https://ahrefs.com/websites/sodapdf.com
  12. pdf.io — https://ahrefs.com/websites/pdf.io
  13. candyconverterpdf.com — https://www.thaicert.or.th/en/2025/04/17/alert-fake-file-conversion-site-mimics-pdfcandy-to-distribute-stealer-malware/
  14. pdf to word — https://ahrefs.com/websites/pdf2doc.com
  15. editable pdf — https://www.rankhero.com/keywords/editable-pdf
  16. merge pdf — https://ahrefs.com/websites/pdf24.org
  17. compress pdf — https://ahrefs.com/websites/compress2go.com
  18. split pdf — https://ahrefs.com/websites/combinepdf.com/competitors
  19. pdf editor — https://www.seodata.dev/keyword/pdf-editor
  20. pdf converter — https://www.seodata.dev/keyword/pdf-converter
  21. edit pdf — https://www.seodata.dev/keyword/edit-pdf
  22. sign pdf — https://www.seodata.dev/keyword/create-a-digital-signature-in-pdf
  23. unlock pdf — https://www.seodata.dev/keyword/unlock-pdf
  24. ocr pdf — https://www.seodata.dev/keyword/ocr-pdf
  25. airSlate — GetLatka interview
  26. Avanquest (Claranova) — Edison Group
  27. Foxit — StockAnalysis
  28. Wondershare — StockAnalysis
  29. iLovePDF — Ara.cat / LinkedIn snippets
  30. Smallpdf — PDF Tools news release
  31. Nitro — JWS media release
  32. PDFSimpli (WorkSimpli) — Research note (shady practices)
  33. Lumin — Otago Daily Times